To better present the professionalism and functionality of the product, we created the package structure as a giant pencil. The half-opening method is adopted to achieve the convenience of the user to take out the pencil while having a unique experience.
We mimic the wood texture with Scodix 3D UV , the latest technology worldwide, to present a realistic image to the customers.
If you pay attention to, you will see the texture on the box is very similar to the tree trunk's texture. We are trying to do something good and remind people of environmental protction, forest and our home---the earth. All the materials and accessories being applied on this box are eco-friendly, such as the soy ink, recycled greyboard and paper, and the UV varnish. We may not doing something really big, but when it comes to good things, small ones count as well.
Sustainability and eco-friendly is another factor what makes 3D UV different from traditional UV. We are taking our responsibilities to protect our environment and home.
王菲唱过一首歌叫《传奇》,开门见山,“只是因为在人群中多看你一眼,再也没能忘掉你容颜。”表达的就是先入为主的“第一眼效应”。就产品包装设计而言,要具备视觉吸引力,在最初的10~15秒内吸引消费者的视线,引起其注意并产生兴趣。
此款盒子的包装造型像一个已经削好的超大号铅笔,盒身似笔杆流畅挺直,露出石墨色的笔尖,这种模拟设计在包装和产品之间强势地建立了关联性——用铅笔造型的盒子装铅笔,快速有效地传达了产品信息,强化消费者印象。
分开的半圆组合式结构在闭合后又浑然一体,内结构的圆形内托纹理细腻,当铅笔收于盒内,成排林立,别有形式美感,装饰性和功能性兼备。打开盒子,承载的是描绘生活的神奇;合上亦是书桌上一道美丽的风景线。
盒子的表面肌理采用视高迪最新3DUV工艺仿树干表皮纹理,剖面年轮疏密有致,透出自然界的生命力,使人联想至制造铅笔所用的原生木材,通过这种方式传递环保和可持续发展的理念!